Electronic Message Centers: A Powerful Advertising Solution
An Electronic Message Center (EMC) is a digital display that effectively communicates your message through text and graphics, perfect for real-time advertising and engaging your audience.
Investing in an Electronic Message Center also known as LED signage, digital display, electronic sign, or digital reader board can yield significant returns through visual effectiveness, real-time messaging, and community engagement. It’s a versatile tool that can adapt to changing marketing needs, making it a smart choice for businesses looking to maximize their advertising efforts.
Electronic message centers are highly effective because of their vibrant, eye-catching displays that outshine static signs, especially in high-traffic areas. The ability to feature animated graphics and rotating messages not only captures attention but also keeps viewers engaged, leading to improved recall rates. Furthermore, EMCs facilitate real-time updates, allowing businesses to swiftly modify content for promotions, events, or announcements, which ensures that their advertising remains both relevant and timely. This flexibility not only enhances customer engagement but also allows businesses to respond quickly to market trends, maximizing their advertising impact. Overall, EMCs provide a dynamic and efficient solution for modern marketing needs.
Make the most of your budget
According to the Sign Research Foundation, 85% of your customers live and work within a 5-mile radius of your business, making an investment in an electronic message center (EMC) a strategic choice for increasing foot traffic. EMCs feature eye-catching displays that draw in more customers, ultimately enhancing sales and overall revenue. Their promotional flexibility allows businesses to swiftly advertise sales, discounts, and events, enabling timely marketing adjustments based on customer behavior or market trends. Furthermore, EMCs can strengthen community engagement by showcasing local events and partnerships, fostering goodwill and helping to build a loyal customer base. This combination of attracting local patrons and promoting community connections makes EMCs an invaluable asset for any business.
Electronic message centers provide substantial cost savings by cutting down on the printing and material expenses linked to traditional signage. Once installed, they generally incur lower maintenance and operational costs, thanks to their energy-efficient design. The durability and long lifespan of LED technology further reduce replacement costs over time, making EMCs a smart long-term investment. Additionally, these systems streamline updates, allowing businesses to change messages effortlessly without the need for specialized labor or materials. This efficiency not only saves time but also helps businesses optimize their budgets, making EMCs a financially savvy choice for effective communication.
Not all impressions are created equal
In today’s rapid and constantly evolving advertising environment, the competition for consumer attention is hard to capture and businesses must carefully consider where to spend advertising dollars to make a maximum impact. Capitalizing on your local reach with high quality LED signage can be a unique, low competitive environment to reach your customers.
By effectively leveraging electronic message centers, you can greatly improve your advertising reach while remaining budget-friendly. Traditional advertising is assessed using CPM (cost per thousand impressions). Electronic Message Centers offer a significantly lower CPM of $0.74 compared to traditional media like TV, which has a CPM of $22, radio at $13, and online targeted banner ads averaging $7, according to Watchfire. By making straightforward adjustments to their monthly advertising budgets, businesses can find EMCs to be a highly cost-effective option. An EMC allows you to engage a substantial audience of potential customers right at your doorstep, all at a fraction of the cost of a traditional advertising campaign.
Upgrade Your Sign with An EMC
If you’re looking to enhance your signage with an electronic message center, we encourage you to contact our sales team at INFO@JOHNSONSIGN.COM or call us at 800-517-3720. They can provide you with detailed information, answer any questions, and help you explore options that best fit your needs, whether you’re integrating an EMC into an existing sign or starting fresh. We’re excited to assist you in boosting your advertising effectiveness!