Illuminating Choices: A Guide to Channel Letter Lighting Options

When choosing the best channel letters for your business, the type of lighting you choose is one of the most important decisions you’ll make, as it affects the overall aesthetic and visibility or your sign. We want your customers to see your sign clearly both during the day and at night, especially in winter when it gets dark early. That’s why we strongly recommend incorporating a lighting component into your channel letters, and there are several options available for achieving this: front-lit, back-lit (also known as halo-lit) or the two together. While each has its benefits, the decision is usually made based on the aesthetic of the sign and the visibility needs of your location.

Front-Lit Channel Letters

In face-lit letters, LEDs are installed within transparent or translucent acrylic faces, causing the entire letter to light up from within. The light is transmitted through the material, creating a bright, uniform glow across the letter’s entire surface. Given the even illumination, face-lit letters are most suitable in high-visibility locations such as storefronts, lobbies, or building signage, where the sign needs to stand out in low-light or nighttime conditions. While letters are completely customizable in various sizes, fonts and colors, face-lit letters often convey a sleek and professional aesthetic.

Back-Lit (Halo-Lit) Channel Letters

Back-Lit letters also known as Halo-Lit letters are manufactured with a metal face and acrylic backing. The key to the halo effect is placing the LED lights behind the letters, shining toward the letter. The lights will not illuminate the front of the letters (as in face-lit), but rather bounce off the inside of the letter and produces a soft glowing effect around the edge. This halo effect creates a sophisticated, elegant look perfect for high-end, professional businesses and is commonly seen in high-end retail stores, hotels, and corporate offices. Something else to consider, if your business is located on a busy street or in a highly competitive environment, halo-lit channel letters can help differentiate your brand and help you stand out.

Front-Lit & Back-Lit Channel Letters

Can’t decide between front-lit or back-lit? You can do both! Opt for front-lit and back-lit letters if you want to maximize your exposure and impact. Marry the bold visibility of face-lit letters with the soft glow of halo-lit letters for an eye-catching and dynamic effect that is sure to make a strong brand statement.

Conclusion

No matter which lighting option you decide to go with each have distinct advantages. Ultimately your choice will depend on the atmosphere you want to create, your visibility needs, and your budget. Whether you opt for the bold and direct glow of front-lit letters or the elegant, soft halo of back-lit letters, or want to execute the two together, each lighting style will help elevate your brand’s visibility and reputation. At Johnson Sign Co. we can help you make those decisions and more so that your signage emulates your brand in every way. Email us at INFO@JOHNSONSIGN.COM or call 800-517-3720 to touch base with our sales team if you are interesting in discussing channel letters or any other signage needs.