Top 5 Signs Every Local Business Needs
Whether you’re opening a new storefront or giving your brand a refresh, the right signage makes a powerful first impression. It’s not just about looking good—signs guide, inform, and persuade customers every single day. Here are the top 5 types of signs every local business should consider:
1. Exterior Building Signs
Why your need it:
Exterior building signs are often the first impression customers have of your business. They not only identify your location but also convey your brand’s personality and professionalism. A strong exterior sign builds trust and helps potential customers find you easily. A well-designed building sign helps you stand out, attract foot traffic and establishes credibility.
Popular Options:
Pro Tip:
Make sure your sign is visible both day and night – illumination can make all the difference.
2. Vinyl Graphics
Why you need it:
Turn unused space into a marketing tool. Window decals and vinyl graphics are perfect for promoting sales, sharing business hours, or reinforcing your brand. Full-color graphics can feature high-impact imagery, while simple vinyl lettering adds a clean, modern touch. They’re affordable, easy to update, and highly visible to foot and vehicle traffic.
Popular Options:
- Logo Displays
- Business Hours
- Privacy frosting
- Promoting Sales
Pro Tip:
Use full-coverage graphics to grab attention or smaller decals for a clean, minimal look.
3. Interior Signs
Why you need it:
Interior signage goes beyond branding—it enhances customer experience and provides vital information. Lobby signs reinforce your identity right at the entrance, while wayfinding signage and ADA-compliant signs help visitors navigate your space effortlessly. Wall graphics or murals can energize a space and reflect company values. Once customers walk through your doors, interior signage keeps the experience going. It helps with branding, navigation, and ambiance.
Popular Options:
- Wayfinding Signs
- Wall Murals
- ADA-compliant signage
- Lobby Signs
Pro Tip:
Match your interior signs with your brand colors and style for a cohesive look.
4. Digital Signage
Why you need it:
Digital signage offers dynamic, eye-catching content that can be updated in real-time. They’re perfect for businesses that frequently change content or want to display interactive elements. These signs allow businesses to engage customers with current and timely messaging. They’re especially effective in high-traffic areas where you want to grab attention quickly. Digital signs are versatile, allowing for promotions, updates, social media feeds, and more—all controlled from a single device.
Popular Options:
- Indoor LED displays
- Outdoor LED displays
Pro Tip:
Keep animations smooth and messaging short—eye-catching doesn’t mean cluttered. Focus on clarity and call-to-action.
5. Vehicle Graphics
Why you need it:
If your business involves deliveries or service calls, you’re missing out if your vehicles aren’t branded. It’s 24/7 advertising wherever you go. Vehicle graphics turn your company cars, trucks, or vans into rolling billboards. Whether you’re making service calls or just parked outside a job site, your vehicle can be working for you. Full wraps offer a dramatic look, while partial wraps and magnetic signs are cost-effective alternatives. This mobile marketing strategy boosts brand visibility and gives your business a professional edge on the road.
Popular Options:
- Full Wraps
- Partial Wraps
- Magnetic signs
Pro Tip:
Include your logo, phone number, and a simple tagline for max visibility on the road.
Ready to Upgrade Your Business Signage?
From design to installation, we’re here to help your brand stand out—inside and out. Let’s create signs that turn heads and drive results.
Contact us today for a free consultation or to see more of our work!