Northwest Community Schools
6900 Rives Junction Rd, Jackson, MI 49201
The Challenge
Northwest Schools was seeking a strong, consistent brand identity and a boost in school culture. The new superintendent and his team were working tirelessly behind the scenes to make a change within the school district. Along with this shift in school culture a new shift in school grounds was underway. Northwest Schools needed to make a statement with their signage that would represent the big changes happening within the organization.
The Solution
Throughout the entire campus we manufactured and installed Large LED Internally Illuminated Monument Signs with Full Color Electronic Message Centers, Medium Sized LED Internally Illuminated Custom Monument Main ID Signs, LED Illuminated Custom Wall Signs, Non-illuminated Wall Letters, Wayfinding Signs, and a multitude of Custom Interior Signs all containing a strong consistent brand identity that was fit for the new evolution of Northwest School District.
The Result
As you drive by all of the Northwest Schools, you will see their “NW” logos with pride on display for everyone to see. Three years after starting these projects, the meaning of that “NW” is penetrating the community. You see vehicles all over town with their “NW” stickers on the back. People are putting “NW” yard signs proudly outside their houses. Everywhere you go in the Northwest Community, you are seeing the “NW” being brandished with pride.
For the past three years, we have had the privilege to partner with Northwest Community Schools on their branding & signage needs. Every school’s name means something to someone. It’s not the name itself that means anything, but the people & culture of the school that makes the name.
Like the University of Michigan’s block “M”, or the Michigan State University’s “Spartan”, their brand & image mean something bigger than the logos. People wear them with pride and everyone can recognize what their meaning is. Geoff Bontrager and his team realized that, and after they created their vision they took action.
Northwest Schools has a really positive and exciting thing going. We are proud to be a part of Mountie Nation! Thank you to all of the Northwest Community School team!
